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Define clear purposes for the survey: What do you want to know? Do you want to understand the employees' engagement, their views on the company's values, or how the work environment is perceived?
Set concrete goals: Increase employee satisfaction, improve recruitment processes, or strengthen company culture.
Identify target groups: Current employees, former employees, and potential candidates.
Adapt the questions according to the target audience to obtain relevant insights.
Design the survey with a mix of quantitative (scale 1-5) and qualitative (open-ended questions) questions.
Examples of questions:
How would you describe the company's culture?
What values do you think are most important in our company?
What would make you recommend our company as a workplace?
Use multiple channels to distribute the survey: email, internal communication platforms, and social media.
Create incentives to increase response rates, such as a competition or prize draw.
Analyze the results carefully and identify trends and patterns.
Create reports summarizing the findings and present them to the management and other stakeholders.
Develop action plans based on the insights. If the survey shows that employees want more flexibility, consider implementing flexible working hours.
Communicate what is being done with the results to the employees to show that their voices are being heard.
Conduct a follow-up survey after a certain number of months to measure changes and effects of implemented actions.
Analyze if there is an improvement in employer branding and employee satisfaction.
Share success stories and insights from the survey on the company's website and social media to attract future talents.
Use statistics and quotes from employees in recruitment materials to demonstrate a positive work environment and culture.
By systematically using a survey tool, companies can obtain valuable feedback that not only helps improve the workplace but also strengthens their employer branding. This leads to a stronger brand, happier employees, and a more attractive workplace for future candidates.
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