Employer branding

Employer branding is more important than ever. With more people than ever seeking new job opportunities, organizations are facing the challenge of attracting and retaining talent. Those who neglect their employer brand will struggle to compete. But how do you get started? We have gathered insights from experts Isak Nordahl from Careereye and Poyan Karimi from Oddwork, who give us their best tips.

The pandemic has led to a changed job market. Many are looking for new jobs, while companies are searching for new talents. There are more job ads for recruiters than ever before, creating a huge market for talent. To be chosen as an employer, you must actively work on your employer branding.

1. Encourage Employees to Rate You According to a new survey, 86% of recruits have a more positive view of the workplace after reading reviews. Collecting these reviews is an excellent opportunity to differentiate yourselves from competitors. Be transparent and encourage your employees to rate the workplace on platforms like Engagera & Utveckla.

Please provide the text that you would like me to translate into English. Choose Tactics and Get Started A clear strategy is crucial, but without concrete tactics, it remains worthless. Choose 3-5 tactics and start executing. BetterRelations WorkingProgress is an excellent tactic that many organizations can use to improve their employer branding.

3. Use the employees in your communication Transparency is crucial. Let your employees show how the company operates from the inside. They are your most valuable asset and the unique element that sets you apart from competitors. Use their voices in your marketing!

4. Use Tools to Understand the Target Audience Today's talents have unique preferences. To attract them, you must understand their needs. Tools like BetterRelations WorkingProgress and LinkedIn Talent Insights provide valuable insights into the talent market, making it easier to tailor your strategy.

5. Create an Employer Brand MatrixCreate a graph showing how well you are working on your employer brand compared to your business goals. This way, you can quickly identify whether you need to focus your efforts internally or externally.

6. Google it yourself. 8 out of 10 job seekers google potential employers. Make sure that the first impression you give online matches how you want to be perceived. Take control of your presence.

7. Ask the employees What You Like About the Workplace Involve your employees to gain insights into why they have chosen to work for you. Their answers can provide invaluable information about what works well and what can be improved.

BetterRelations WorkingProgress offers a platform where we, with the help of advanced AI and the latest research, collect data and insights from your employees. By using this information, you can create concrete actions to improve your company culture. Many customers say: The collected data contains invaluable information about what makes your company unique. By visualizing the data on a career page, you can create an authentic and credible image of your company.

Why complicate the process of building your employer brand? Listen inward and use the information to attract new talents!

Curious? Watch our free demo today and discover how BetterRelations WorkingProgress can revolutionize your employer branding.